NONPROFIT MARKETING EDIT Hello! June's Comms Connect session gave me the answer to something I've been trying to explain for years. I opened the session with three questions. The first one was: "How's your marketing brain feeling today, in one word?" The answers came in fast. Motivated. Exhausted. Excited. Undecided. Divided. Scattered. Sharp. Calm. Creative. Every single word landed like a nod. Because everyone in the room had felt every one of those things, usually in the same week....
about 1 month ago • 3 min read
NONPROFIT MARKETING EDIT I spent two days at the SocialWest Conference last week, surrounded by 900 marketers across every industry imaginable. Some of the sessions reinforced things I already believed. A few cracked something open that I had not been able to put into words. And a couple of them have not stopped echoing in my head since I walked out. I want to share four of those ideas with you. Not as frameworks to implement on Monday. Just as the things that genuinely stuck with me, and...
2 months ago • 5 min read
NONPROFIT MARKETING EDIT Social media is loud right now. Everyone is competing for attention. Algorithms are unpredictable. Ad costs keep rising. And some nonprofits are left wondering: how do we actually get seen? Here's something I don't hear talked about enough in the nonprofit sector: influencer partnerships. And before you close the tab, I'm not talking about paying a celebrity to hold up your logo. I'm talking about something much more accessible, much more human, and honestly, much...
4 months ago • 5 min read
Hello Reader When I start working with a new nonprofit client, the first thing I do is slow down. Not because there's nothing urgent. Usually, there's plenty of it. But because most of the urgent things are symptoms, not the actual problem. So before we touch campaigns, calendars, or content, we do three things together.1. Marketing & Communications Audit I look at everything: messaging, digital channels, storytelling, and how the team communicates internally and externally. Not to create...
4 months ago • 2 min read
Hello Reader Every two weeks, I'll be sending you one insight, one quick win, and something you don't want to miss. That's the format: simple and consistent, just like I tell my clients their marketing should be. Let's get into it.This week’s Insight: Marketing and communications is not the extra Most nonprofit leadership teams are working toward the same goals: more donors, more monthly giving, more volunteers, more service users, and stronger partnerships. And yet, marketing and...
5 months ago • 1 min read
Reader Happy Valentine’s Day 💗 Nonprofit leaders, I wanted to take a moment today to speak directly to you. Here are five things I genuinely love about you and the way you show up in this work: You care deeply.Not just about results or metrics, but about people, communities, and doing the work with integrity, even when it’s hard and often invisible. You are making real impact.The kind that doesn’t always fit neatly into a report, but shows up in trust built over time, lives changed, and...
6 months ago • 1 min read
Hello Reader It’s been a little while since I’ve been in your inbox. I spent the end of 2025 in Colombia, reconnecting with family, resting, and resetting before the year ahead. I’m back now — grounded, clear, and excited about the work I’m stepping into in 2026. And I want to share this plainly: most nonprofits don’t struggle with marketing because they’re doing it wrong. They struggle because they’re trying to do too much with too little structure. What I see again and again: Marketing that...
7 months ago • 1 min read
I’ve seen many comms plans that look great on paper… but never actually get used. Do you have one like that? Yesterday, I was walking my dog with my two kids. We didn’t have a clear direction of where we were going. What happened? We ended up going in circles. And my kids were disappointed because we never made it to the playground. Doing your marketing and comms without a plan is the same. You go in circles, but you don’t get anywhere. That’s why I love the Big Picture Communications Plan. I...
9 months ago • 1 min read
Hello Reader After working with nonprofits over the last year, with different causes, different sizes, and different missions, one thing has become clear: the marketing challenges you face are often more common and more fixable than you might think. Here are five gaps I see again and again: A lack of clear messaging and brand purpose. Low brand trust due to inconsistency. A poor understanding of their audience. Assuming “everyone already knows what we do”. Talking at their community instead...
9 months ago • 1 min read
