I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
What Freedom Really Means (Hint: It’s Not Hustle)
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Hello Reader, One of the biggest gifts my business has given me is freedom. And with that freedom came flexibility. Early on, I thought I needed rigid schedules and tight control to succeed. But I quickly learned that flexibility, not rigidity, is what actually allows me to do my best work. Specific creative work. Freedom means organizing deliverables around client goals and my family’s needs. It means logging off when I have a headache. It means being fully present with my kids after school and still delivering high-impact marketing support. And this is a reminder I often share with nonprofit teams, too: Building in flexibility doesn't mean lowering standards. It means creating systems that are realistic, human-centred, and sustainable. Because when your people are supported, they show up stronger, and that’s when real impact happens.
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Reader Happy Valentine’s Day 💗 Nonprofit leaders, I wanted to take a moment today to speak directly to you. Here are five things I genuinely love about you and the way you show up in this work: You care deeply.Not just about results or metrics, but about people, communities, and doing the work with integrity, even when it’s hard and often invisible. You are making real impact.The kind that doesn’t always fit neatly into a report, but shows up in trust built over time, lives changed, and...
Hello Reader It’s been a little while since I’ve been in your inbox. I spent the end of 2025 in Colombia, reconnecting with family, resting, and resetting before the year ahead. I’m back now — grounded, clear, and excited about the work I’m stepping into in 2026. And I want to share this plainly: most nonprofits don’t struggle with marketing because they’re doing it wrong. They struggle because they’re trying to do too much with too little structure. What I see again and again: Marketing that...
I’ve seen many comms plans that look great on paper… but never actually get used. Do you have one like that? Yesterday, I was walking my dog with my two kids. We didn’t have a clear direction of where we were going. What happened? We ended up going in circles. And my kids were disappointed because we never made it to the playground. Doing your marketing and comms without a plan is the same. You go in circles, but you don’t get anywhere. That’s why I love the Big Picture Communications Plan. I...