I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
How One Insight Transformed My Business
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Hello Reader When I first started my business, I thought I had to say yes to every opportunity. Every discovery call felt like a job interview, and I showed up hoping to be chosen. But then something shifted. I realized I’m not just a service provider, I’m a strategic partner. My role isn’t to be hired at all costs. It’s to show up honestly, listen deeply, and recommend what’s truly best… even if that means saying, “Don’t hire me right now.” That mindset shift changed everything. I became less anxious, more grounded, and better able to serve the right clients at the right time. See you on Thursday!
P.S. If you’ve ever said “no” for the right reasons, I’d love to hear your story. Just hit reply. |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
I’ve seen many comms plans that look great on paper… but never actually get used. Do you have one like that? Yesterday, I was walking my dog with my two kids. We didn’t have a clear direction of where we were going. What happened? We ended up going in circles. And my kids were disappointed because we never made it to the playground. Doing your marketing and comms without a plan is the same. You go in circles, but you don’t get anywhere. That’s why I love the Big Picture Communications Plan. I...
Hello Reader After working with nonprofits over the last year, with different causes, different sizes, and different missions, one thing has become clear: the marketing challenges you face are often more common and more fixable than you might think. Here are five gaps I see again and again: A lack of clear messaging and brand purpose. Low brand trust due to inconsistency. A poor understanding of their audience. Assuming “everyone already knows what we do”. Talking at their community instead...
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