I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
From client to partner: A full-circle moment with CIWA
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Hello Reader Today I want to share a story that is deeply personal to me — my partnership with Calgary Immigrant Women’s Association (CIWA). Thirteen years ago, when I first arrived in Calgary, I was a client at CIWA. Fast forward to today, and I had the privilege of returning, not as a newcomer, but as their Fractional Marketing Manager. CIWA was going through a mid-management transition, and like many nonprofits, they needed strategic support to keep things moving forward. Together, we tackled two big priorities: We also: It was an honour to come full circle and support an organization that once supported me. If you’re curious about how it all happened, I’d love to share the full story with you. Hit reply and send your favourite emoji (here is mine: 🙌🏻) and I will send it to your inbox!
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
NONPROFIT MARKETING EDIT Social media is loud right now. Everyone is competing for attention. Algorithms are unpredictable. Ad costs keep rising. And some nonprofits are left wondering: how do we actually get seen? Here's something I don't hear talked about enough in the nonprofit sector: influencer partnerships. And before you close the tab, I'm not talking about paying a celebrity to hold up your logo. I'm talking about something much more accessible, much more human, and honestly, much...
Hello Reader When I start working with a new nonprofit client, the first thing I do is slow down. Not because there's nothing urgent. Usually, there's plenty of it. But because most of the urgent things are symptoms, not the actual problem. So before we touch campaigns, calendars, or content, we do three things together.1. Marketing & Communications Audit I look at everything: messaging, digital channels, storytelling, and how the team communicates internally and externally. Not to create...
Hello Reader Every two weeks, I'll be sending you one insight, one quick win, and something you don't want to miss. That's the format: simple and consistent, just like I tell my clients their marketing should be. Let's get into it.This week’s Insight: Marketing and communications is not the extra Most nonprofit leadership teams are working toward the same goals: more donors, more monthly giving, more volunteers, more service users, and stronger partnerships. And yet, marketing and...