I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
✔️Unlock The Comms Plan That Drives Real Impact
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I’ve seen many comms plans that look great on paper… but never actually get used. Do you have one like that? Yesterday, I was walking my dog with my two kids. We didn’t have a clear direction of where we were going. Doing your marketing and comms without a plan is the same. You go in circles, but you don’t get anywhere. That’s why I love the Big Picture Communications Plan. Now, I enjoy creating and teaching it to my clients because it’s simple, clear, and practical. It’s a roadmap everyone in your organization can follow—and it gives you one big power: ✨ Proactivity! Here’s a quick 15-minute walkthrough for you: Reader, hit reply if you want the Excel template! I would be more than happy to share it with you.
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
NONPROFIT MARKETING EDIT I spent two days at the SocialWest Conference last week, surrounded by 900 marketers across every industry imaginable. Some of the sessions reinforced things I already believed. A few cracked something open that I had not been able to put into words. And a couple of them have not stopped echoing in my head since I walked out. I want to share four of those ideas with you. Not as frameworks to implement on Monday. Just as the things that genuinely stuck with me, and...
NONPROFIT MARKETING EDIT Social media is loud right now. Everyone is competing for attention. Algorithms are unpredictable. Ad costs keep rising. And some nonprofits are left wondering: how do we actually get seen? Here's something I don't hear talked about enough in the nonprofit sector: influencer partnerships. And before you close the tab, I'm not talking about paying a celebrity to hold up your logo. I'm talking about something much more accessible, much more human, and honestly, much...
Hello Reader When I start working with a new nonprofit client, the first thing I do is slow down. Not because there's nothing urgent. Usually, there's plenty of it. But because most of the urgent things are symptoms, not the actual problem. So before we touch campaigns, calendars, or content, we do three things together.1. Marketing & Communications Audit I look at everything: messaging, digital channels, storytelling, and how the team communicates internally and externally. Not to create...