profile

Marcela Zafra

Fractional Marketing Consultant For Nonprofits

I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. [email protected] www.marcelazafra.com

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Featured Post

Ready to reimagine your nonprofit expertise?

Hey Reader I wanted to share an event I will be participating in next week. It's called the Fractional Shift, a free two-day virtual summit (January 14-15) specifically designed for nonprofit professionals who are ready to take control of their careers. Is for nonprofit professionals who are: Tired of being everything to everyone Done with endless meetings and office politics Ready to be valued for your expertise Dreaming of more flexibility AND more income Whether you're a fundraiser,...

9 days ago • 1 min read

Novena's Series: Email Four Reader Thank you for following along this tradition that is very close to my heart. I hope you have a head start in your editorial calendar for 2025! As the year winds down, I’ve been reflecting on how grateful I am for the incredible people I’ve had the chance to connect with in 2024—including nonprofit leaders and changemakers like you. Thank you for your work to make this world a better place. It’s been an honour to have conversations with you and to share ideas...

24 days ago • 2 min read

Novena's Series: Email Four Reader We are almost done with our Novenas. My kids are reading in Spanish, and that warms my heart. Here is Sebastian reading a portion last night: In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXDAY SEVENAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols...

25 days ago • 2 min read

Novena's Series: Email Four Reader Happy Sunday! Today, we had a beautiful day here in Calgary. We decided to go tubbing :) Last night, we had fun doing our Novena and ate Natilla and buñuelos, the traditional foods for this time of the year. In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we...

26 days ago • 2 min read
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Novena's Series: Email Four Reader OMG! With the last day of school yesterday... I missed sending you day five of content! But here it is. I wanted to share a quick video of our celebration last night. And also a fun fact about Novenas: Colombia is the only country that celebrates Novena, and the tradition started in the 18th century. In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURAnd in case you are wondering what is all of this about: I am originally from...

27 days ago • 2 min read

Novena's Series: Email Four Reader Today is day four of the Novenas. We had so much fun at home last nigth, the kids asked to do the Novena because we missed the night before. Olivia, our 4 year old was dancing and singing, she learned the chorus of the gozos - the very last part of the Novena- in two nights, it warms my heart seeing them embrace a tradition that feels so far away some nights. In case you missed it, here is day one, and here is day two and threeAnd in case you are wondering...

29 days ago • 2 min read

Novena's Series: Email Three Reader Today is day three of Novenas. Last night, we didn't make it to the Novena—you know, life happens. But we called our family in Colombia because they were at a Novena at the newlywed sister's apartment. We said hi to my cousins, aunts, uncles and to my grandma. My kids were so excited to see how they celebrated a Novena back home. Here are some pictures of the gathering: Ok! So today took me a bit longer to send this email! But here we are :) In case you...

about 1 month ago • 2 min read

Novena's Series: Email One Reader Today is day two of Novenas, last night we prayed and sang with my two kids and it is always magical to bring home the traditions with whoch my husband and I grew up up. In case you missed it, here is day one. And in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols with different instruments. I like...

about 1 month ago • 2 min read

Novena's Series: Email One ReaderI am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols with different instruments. I like this tradition because you get to go to a friend’s or relative's place every night, for nine days, and spend some quality time together. In honour of this tradition that I miss very much (I live in Canada, and Novenas aren’t a thing here), from December 16th to...

about 1 month ago • 2 min read

Hi Reader, You know how everyone is saying that you need to tell more stories... well, I am here to say the same thing. Stories have the power to inspire, motivate, and engage. But there’s a strategy to it—before asking for support, warm up your audience with stories that create an emotional bond. I know how overwhelming it can be to find the stories to share to warm up your audience when you have many other things on your to do list. Which is why I thought I'd share some ideas and...

3 months ago • 1 min read