profile

Marcela Zafra

Fractional Marketing Consultant For Nonprofits

I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. [email protected] www.marcelazafra.com

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Featured Post

Marketign Pulse: Nonprofit marketing isn’t B2B or B2C—it’s something else entirely

Should Nonprofit Marketing be more like B2B and B2C marketing? Nonprofit marketing and communications is a whole different game. Yes—we can (and should) learn from the B2B and B2C world. There’s a lot of value in how they build funnels, drive conversions, and track ROI. But here’s the thing: nonprofit communicators are navigating way more complexity. We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once. The challenge? Finding the common ground...

4 days ago • 1 min read

I get asked this question a lot: Where should we put our efforts if we are a lean Marcomm team? And I always say, “Depends on your goals, your objectives, and your data.” As you know, Reader, not all marketing activities/tactics deliver the same results. Let’s look over this for a moment: • A social media post • An email • A radio ad • A media segment They all generate a result. But is it the result that will move you forward to reach your goals and strategic priorities in your mission? So,...

about 1 month ago • 2 min read

Hello Reader Today is my 37th birthday! And I wanted to celebrate with you! This day is more than just a birthday—it's a reflection of the transformative journey my husband and I embarked on- because I couldn't have done this without the love and support from my husband.It has been a year since I took control of my life, work, and time. I have met incredible people and built the most valuable friendships with people not even in my city. I have learned A LOT more about boundaries.I have grown...

about 2 months ago • 1 min read
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In this Issue A note from Marcela Things you don't want to miss Fractional Focus: Facebook Ads Strategy Roadmap A note from Marcela Hello! February is going way too fast; I can't believe we are already in the second half of this month. This month is my birthday I've been reflecting on the last year and how my life has changed now that I am officially a business owner. How much I have grown so much and how I am leaning into my "potential," which is my word for 2025.According to Google,...

2 months ago • 2 min read
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Reader, When you hear the word marketing, what comes to mind? What comes to your mind when you think about marketing in your organization? Storytelling Social Media Paid Advertising Branding All of the above Most people think of things like: Making things look pretty Telling stories Creating content “Getting the word out” Paid advertising Traditional media And yes, those are parts of marketing. But marketing is so much more. As Seth Godin puts it, “Marketing is the generous act of helping...

2 months ago • 1 min read

Hello Reader, I’ve been having conversations with nonprofit leaders, fundraisers, and marketers, and I keep hearing the same goals: ✨ More visibility ✨ Engaged communities ✨ Fundraising Success ✨ Stronger partnerships But achieving these isn’t just about posting more on social media or running another campaign. The real work happens beneath the surface. Think of nonprofit success like an iceberg—what people see (awareness, engagement, donations) is only the tip. Below the surface, strong...

3 months ago • 1 min read

Fractional Focus Are You Struggling to Make Your Mission Visible? You’re not alone. Many nonprofits face the following: • Overwhelm by endless marketing tasks • A lack of a clear, actionable marketing strategy • Reactive efforts that fail to move the needle • Limited resources and expertise holding them back • Frustration with creating a cohesive brand message • Feeling invisible in a crowded nonprofit sector ✨ Let’s change that. I provide fractional marketing services designed to lift the...

3 months ago • 2 min read

Hey Reader I wanted to share an event I will be participating in next week. It's called the Fractional Shift, a free two-day virtual summit (January 14-15) specifically designed for nonprofit professionals who are ready to take control of their careers. Is for nonprofit professionals who are: Tired of being everything to everyone Done with endless meetings and office politics Ready to be valued for your expertise Dreaming of more flexibility AND more income Whether you're a fundraiser,...

4 months ago • 1 min read

Novena's Series: Email Four Reader Thank you for following along this tradition that is very close to my heart. I hope you have a head start in your editorial calendar for 2025! As the year winds down, I’ve been reflecting on how grateful I am for the incredible people I’ve had the chance to connect with in 2024—including nonprofit leaders and changemakers like you. Thank you for your work to make this world a better place. It’s been an honour to have conversations with you and to share ideas...

4 months ago • 2 min read

Novena's Series: Email Four Reader We are almost done with our Novenas. My kids are reading in Spanish, and that warms my heart. Here is Sebastian reading a portion last night: In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXDAY SEVENAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols...

4 months ago • 2 min read