Hello Reader Today is my 37th birthday! And I wanted to celebrate with you! This day is more than just a birthday—it's a reflection of the transformative journey my husband and I embarked on- because I couldn't have done this without the love and support from my husband.It has been a year since I took control of my life, work, and time. I have met incredible people and built the most valuable friendships with people not even in my city. I have learned A LOT more about boundaries.I have grown...
about 1 month ago • 1 min read
In this Issue A note from Marcela Things you don't want to miss Fractional Focus: Facebook Ads Strategy Roadmap A note from Marcela Hello! February is going way too fast; I can't believe we are already in the second half of this month. This month is my birthday I've been reflecting on the last year and how my life has changed now that I am officially a business owner. How much I have grown so much and how I am leaning into my "potential," which is my word for 2025.According to Google,...
about 1 month ago • 2 min read
Reader, When you hear the word marketing, what comes to mind? What comes to your mind when you think about marketing in your organization? Storytelling Social Media Paid Advertising Branding All of the above Most people think of things like: Making things look pretty Telling stories Creating content “Getting the word out” Paid advertising Traditional media And yes, those are parts of marketing. But marketing is so much more. As Seth Godin puts it, “Marketing is the generous act of helping...
about 2 months ago • 1 min read
Hello Reader, I’ve been having conversations with nonprofit leaders, fundraisers, and marketers, and I keep hearing the same goals: ✨ More visibility ✨ Engaged communities ✨ Fundraising Success ✨ Stronger partnerships But achieving these isn’t just about posting more on social media or running another campaign. The real work happens beneath the surface. Think of nonprofit success like an iceberg—what people see (awareness, engagement, donations) is only the tip. Below the surface, strong...
about 2 months ago • 1 min read
Fractional Focus Are You Struggling to Make Your Mission Visible? You’re not alone. Many nonprofits face the following: • Overwhelm by endless marketing tasks • A lack of a clear, actionable marketing strategy • Reactive efforts that fail to move the needle • Limited resources and expertise holding them back • Frustration with creating a cohesive brand message • Feeling invisible in a crowded nonprofit sector ✨ Let’s change that. I provide fractional marketing services designed to lift the...
2 months ago • 2 min read
Hey Reader I wanted to share an event I will be participating in next week. It's called the Fractional Shift, a free two-day virtual summit (January 14-15) specifically designed for nonprofit professionals who are ready to take control of their careers. Is for nonprofit professionals who are: Tired of being everything to everyone Done with endless meetings and office politics Ready to be valued for your expertise Dreaming of more flexibility AND more income Whether you're a fundraiser,...
3 months ago • 1 min read
Novena's Series: Email Four Reader Thank you for following along this tradition that is very close to my heart. I hope you have a head start in your editorial calendar for 2025! As the year winds down, I’ve been reflecting on how grateful I am for the incredible people I’ve had the chance to connect with in 2024—including nonprofit leaders and changemakers like you. Thank you for your work to make this world a better place. It’s been an honour to have conversations with you and to share ideas...
3 months ago • 2 min read
Novena's Series: Email Four Reader We are almost done with our Novenas. My kids are reading in Spanish, and that warms my heart. Here is Sebastian reading a portion last night: In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXDAY SEVENAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols...
3 months ago • 2 min read
Novena's Series: Email Four Reader Happy Sunday! Today, we had a beautiful day here in Calgary. We decided to go tubbing :) Last night, we had fun doing our Novena and ate Natilla and buñuelos, the traditional foods for this time of the year. In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we...
3 months ago • 2 min read