I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
📆 Day Five and Six of 9: Kickstart 2025 Content Planning – Colombian Style!l
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Novena's Series: Email Four Reader OMG! With the last day of school yesterday... I missed sending you day five of content! But here it is. I wanted to share a quick video of our celebration last night. And also a fun fact about Novenas: Colombia is the only country that celebrates Novena, and the tradition started in the 18th century.  DAY ONE In honour of this tradition that I miss very much (I live in Canada, and Novenas aren’t a thing here), from December 16th to December 24th, I will send you one quick email giving your content ideas for your social media editorial calendar in 2025. So, for this time together, you can either get the editorial calendar template here or follow along with my example calendar here. Or do both. DAY FIVE: JULY Summer Engagement Theme: Community Connection. Content Ideas:
DAY SIX AUGUST Nurturing Growth and Learning Theme: Empowerment Through Knowledge. Content Ideas:
Please keep in mind that these are quick ideas to get you started. I recommend you adapt them to your organization's events and milestones you want to highlight throughout the year. For example, if you run a fundraiser in the spring, consider it and work around it. Reader, do not hesitate to reach out if you have any questions or issues accessing the template. Until December 24th, you will receive an email with a theme and content ideas for each month in 2025. See you tomorrow :)
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Hey Reader I wanted to share an event I will be participating in next week. It's called the Fractional Shift, a free two-day virtual summit (January 14-15) specifically designed for nonprofit professionals who are ready to take control of their careers. Is for nonprofit professionals who are: Tired of being everything to everyone Done with endless meetings and office politics Ready to be valued for your expertise Dreaming of more flexibility AND more income Whether you're a fundraiser,...
Novena's Series: Email Four Reader Thank you for following along this tradition that is very close to my heart. I hope you have a head start in your editorial calendar for 2025! As the year winds down, I’ve been reflecting on how grateful I am for the incredible people I’ve had the chance to connect with in 2024—including nonprofit leaders and changemakers like you. Thank you for your work to make this world a better place. It’s been an honour to have conversations with you and to share ideas...
Novena's Series: Email Four Reader We are almost done with our Novenas. My kids are reading in Spanish, and that warms my heart. Here is Sebastian reading a portion last night: In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXDAY SEVENAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols...