I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
📆 Day Five and Six of 9: Kickstart 2025 Content Planning – Colombian Style!l
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Novena's Series: Email Four Reader OMG! With the last day of school yesterday... I missed sending you day five of content! But here it is. I wanted to share a quick video of our celebration last night. And also a fun fact about Novenas: Colombia is the only country that celebrates Novena, and the tradition started in the 18th century.  DAY ONE In honour of this tradition that I miss very much (I live in Canada, and Novenas aren’t a thing here), from December 16th to December 24th, I will send you one quick email giving your content ideas for your social media editorial calendar in 2025. So, for this time together, you can either get the editorial calendar template here or follow along with my example calendar here. Or do both. DAY FIVE: JULY Summer Engagement Theme: Community Connection. Content Ideas:
DAY SIX AUGUST Nurturing Growth and Learning Theme: Empowerment Through Knowledge. Content Ideas:
Please keep in mind that these are quick ideas to get you started. I recommend you adapt them to your organization's events and milestones you want to highlight throughout the year. For example, if you run a fundraiser in the spring, consider it and work around it. Reader, do not hesitate to reach out if you have any questions or issues accessing the template. Until December 24th, you will receive an email with a theme and content ideas for each month in 2025. See you tomorrow :)
✨ Do you feel like no one knows about your essential mission and your organization is like the best-kept secret? Here’s how I can help, by giving your mission the visibility it deserves: 💡 Fractional Marketing: Ready to take your nonprofit’s visibility to the next level? As your fractional marketing partner, I provide the expertise and strategic direction you need—without the cost of a full-time hire. This is hands-on marketing and communications implementation for a fraction of the price. Let’s build your nonprofit’s brand, boost fundraising, and mobilize your fans.Book your FREE Discovery Call 📊 Custom Marketing Plans: Get a tailored marketing plan that aligns with your nonprofit’s goals. From digital campaigns to content strategies, we’ll craft a roadmap that drives engagement and supports fundraising success. Book a Free Discovery Call 📈 Digital Marketing Support: Are you struggling to manage your nonprofit’s social media, email campaigns, or SEO? I’ve got you covered. Whether you need ongoing support or a one-time digital strategy boost, I can help you amplify your online presence and connect with your community. Book a Free Call |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Should Nonprofit Marketing be more like B2B and B2C marketing? Nonprofit marketing and communications is a whole different game. Yes—we can (and should) learn from the B2B and B2C world. There’s a lot of value in how they build funnels, drive conversions, and track ROI. But here’s the thing: nonprofit communicators are navigating way more complexity. We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once. The challenge? Finding the common ground...
I get asked this question a lot: Where should we put our efforts if we are a lean Marcomm team? And I always say, “Depends on your goals, your objectives, and your data.” As you know, Reader, not all marketing activities/tactics deliver the same results. Let’s look over this for a moment: • A social media post • An email • A radio ad • A media segment They all generate a result. But is it the result that will move you forward to reach your goals and strategic priorities in your mission? So,...
Hello Reader Today is my 37th birthday! And I wanted to celebrate with you! This day is more than just a birthday—it's a reflection of the transformative journey my husband and I embarked on- because I couldn't have done this without the love and support from my husband.It has been a year since I took control of my life, work, and time. I have met incredible people and built the most valuable friendships with people not even in my city. I have learned A LOT more about boundaries.I have grown...