I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Today is my birthday! Here is how I want to celebrate with you :)
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Hello Reader Today is my 37th birthday! And I wanted to celebrate with you! This day is more than just a birthday—it's a reflection of the transformative journey my husband and I embarked on- because I couldn't have done this without the love and support from my husband. To honour my birthday, I am opening five spots for my BRAND NEW concierge services :) (Only my email list will have access to these five spots) What is this, and how does it work? For only $899/ month, you will receive 1000 points and a 60-minute monthly strategy call with me. Here is the nice thing: you can choose how to spend your points every month. Depending on your needs. Here is your menu:
When you choose from the menu, you get an extra 30-minute call to discuss the project. To keep in mind:
Thank you again for being part of this community! I look forward to hearing from you :) Best, Marcela Ps: Only five spots are available for the exclusive concierge service for only $899/month |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Should Nonprofit Marketing be more like B2B and B2C marketing? Nonprofit marketing and communications is a whole different game. Yes—we can (and should) learn from the B2B and B2C world. There’s a lot of value in how they build funnels, drive conversions, and track ROI. But here’s the thing: nonprofit communicators are navigating way more complexity. We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once. The challenge? Finding the common ground...
I get asked this question a lot: Where should we put our efforts if we are a lean Marcomm team? And I always say, “Depends on your goals, your objectives, and your data.” As you know, Reader, not all marketing activities/tactics deliver the same results. Let’s look over this for a moment: • A social media post • An email • A radio ad • A media segment They all generate a result. But is it the result that will move you forward to reach your goals and strategic priorities in your mission? So,...
In this Issue A note from Marcela Things you don't want to miss Fractional Focus: Facebook Ads Strategy Roadmap A note from Marcela Hello! February is going way too fast; I can't believe we are already in the second half of this month. This month is my birthday I've been reflecting on the last year and how my life has changed now that I am officially a business owner. How much I have grown so much and how I am leaning into my "potential," which is my word for 2025.According to Google,...