Nonprofit marketing and communications is a whole different game.

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Yes—we can (and should) learn from the B2B and B2C world.

There’s a lot of value in how they build funnels, drive conversions, and track ROI.

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But here’s the thing: nonprofit communicators are navigating way more complexity.

We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once.
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The challenge?

Finding the common ground between all of them, so your message lands—and your mission moves forward.

Here are 5 things you can do today to better understand your audience and streamline your comms:

1. Get to know them—really know them.

A few short interviews can go a long way. Ask what brought them in, why they stay, and what matters most to them.

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2. Dig into your data.

Google Analytics, email insights, and social metrics are goldmines. Look at traffic sources, top pages, time on site—see what’s resonating.

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3. Clarify your key messages.

Have a strong foundation, but keep it flexible. Tailor the message to fit the person in front of you.
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4. Map your audiences to your channels.

Not every message belongs in every place. Think about who is on each channel, and what they need to hear.

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5. Listen more than you speak.

The comments, the questions—and even the silence—can tell you what’s working and what’s missing.

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Nonprofit comms is complex. But with a little structure and a lot of listening, it gets easier—and more impactful.

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Let me know if you want help mapping this out for your organization. I love building simple, actionable strategies that work in the real world.

Ready to elevate your nonprofit’s marketing and amplify your impact?

Here’s how I can support your mission:

Fractional Marketing Support (Starting at $3,000/month)

Gain access to seasoned marketing expertise on a part-time basis, tailored to fit your budget. I integrate seamlessly with your team to enhance brand visibility, boost fundraising efforts, and engage your community effectively. Let's discuss if this is a fit for your organization.​
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​Concierge Marketing Services (Starting at $899/month)

For organizations not ready for full fractional support, this flexible service offers 1,000 points monthly to allocate toward various marketing tasks, such as social media posts, graphic design, website updates, and email newsletters. Includes a 60-minute monthly strategy call to tailor efforts to your needs. ​