I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
$36 vs $8
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Most nonprofits pour their energy and resources into social media, but the ROI numbers tell a different story. Reader, I continue to see a lot of hesitation from nonprofits to send emails consistently and in a rgular (and higher) cadence. Here’s the truth:
Yet, I still see hesitation from nonprofits when it comes to sending more emails. Not just during campaigns (and even then, many cringe when I suggest sending one email a week 😅), but especially outside of campaigns. When I recommend sending emails between newsletters—regularly, with intention—it can feel overwhelming. I get it. Honestly, I feel it too. Even writing this email brought up doubts. But here’s the thing: The same goes for your donors and supporters. You might be thinking: Here’s the good news: Start building your story library with these five types of stories (each can become 2–3 emails on their own):
Your stories are the bridge to deeper engagement. You’ve got this, and I’m cheering you on. 💌
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
I’ve seen many comms plans that look great on paper… but never actually get used. Do you have one like that? Yesterday, I was walking my dog with my two kids. We didn’t have a clear direction of where we were going. What happened? We ended up going in circles. And my kids were disappointed because we never made it to the playground. Doing your marketing and comms without a plan is the same. You go in circles, but you don’t get anywhere. That’s why I love the Big Picture Communications Plan. I...
Hello Reader After working with nonprofits over the last year, with different causes, different sizes, and different missions, one thing has become clear: the marketing challenges you face are often more common and more fixable than you might think. Here are five gaps I see again and again: A lack of clear messaging and brand purpose. Low brand trust due to inconsistency. A poor understanding of their audience. Assuming “everyone already knows what we do”. Talking at their community instead...
Hello Reader Today, I want to share the story of an inspiring organization doing transformative work for newcomers: Passport to Integration. They offer an evidence-based online literacy and well-being program designed to help immigrants confidently navigate the challenges of starting a new life in Canada. When we met, they had a powerful vision, but were struggling with visibility, brand clarity, and strategic direction. As their Fractional Marketing Partner, I supported them to:- Define...