I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
The Nonprofit Marketign Edit: Practical marketing for nonprofit teams.
|
Hello Reader Every two weeks, I'll be sending you one insight, one quick win, and something you don't want to miss. That's the format: simple and consistent, just like I tell my clients their marketing should be. Let's get into it. Marketing and communications is not the extra Most nonprofit leadership teams are working toward the same goals: more donors, more monthly giving, more volunteers, more service users, and stronger partnerships. And yet, marketing and communications is still often treated like the team you call at the end. Or the team that "just posts things." That creates a real problem. Because without consistent marketing and communications, people don't know you exist. They don't understand your impact. They don't remember you. They don't trust you yet. And they don't know how to engage. Awareness doesn't happen automatically. Neither does trust. Both take consistent, intentional work. When communications becomes part of the engine, not just support at the edges: fundraising and engagement start to feel very different. Quick WinA simple exercise to find where your messaging breaks down If your programs, fundraising emails, website, and social media all sound slightly different from each other, try this. Ask your team three questions:
Then compare the answers across programs, fundraising, leadership, and communications. If the answers are different, that's usually where the confusion starts. Clear shared key messages make it easier for everyone to tell the same story, with the same language and priorities. That consistency builds trust faster than most people expect.
Don’t miss this:
|
| Register Here |
If you’re attending, I’d love to see you there.
Join Comms Connect
Comms Connect is a monthly community of practice for nonprofit communicators and marketers. We meet once a month to learn, share, and grow alongside people who actually get this work.
A conversation with peers who understand your world.
Whether you're a seasoned pro or just starting your career, there's a seat for you here.
| JOIN THE COMMUNITY! |
| |||||||||||||||||||
PS: If someone forwarded you this email and you'd like to receive these weekly reflections directly, you can subscribe here
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
NONPROFIT MARKETING EDIT Social media is loud right now. Everyone is competing for attention. Algorithms are unpredictable. Ad costs keep rising. And some nonprofits are left wondering: how do we actually get seen? Here's something I don't hear talked about enough in the nonprofit sector: influencer partnerships. And before you close the tab, I'm not talking about paying a celebrity to hold up your logo. I'm talking about something much more accessible, much more human, and honestly, much...
Hello Reader When I start working with a new nonprofit client, the first thing I do is slow down. Not because there's nothing urgent. Usually, there's plenty of it. But because most of the urgent things are symptoms, not the actual problem. So before we touch campaigns, calendars, or content, we do three things together.1. Marketing & Communications Audit I look at everything: messaging, digital channels, storytelling, and how the team communicates internally and externally. Not to create...
Reader Happy Valentine’s Day 💗 Nonprofit leaders, I wanted to take a moment today to speak directly to you. Here are five things I genuinely love about you and the way you show up in this work: You care deeply.Not just about results or metrics, but about people, communities, and doing the work with integrity, even when it’s hard and often invisible. You are making real impact.The kind that doesn’t always fit neatly into a report, but shows up in trust built over time, lives changed, and...