Struggling with Engagement & Fundraising? Here’s Why.


Hello Reader,

I’ve been having conversations with nonprofit leaders, fundraisers, and marketers, and I keep hearing the same goals:


✨ More visibility

✨ Engaged communities

✨ Fundraising Success

✨ Stronger partnerships

But achieving these isn’t just about posting more on social media or running another campaign.


The real work happens beneath the surface.

Think of nonprofit success like an iceberg—what people see (awareness, engagement, donations) is only the tip.


Below the surface, strong nonprofits have:

✔️ A clear mission and messaging

✔️ A consistent and recognizable brand identity

✔️ Compelling stories that connect with their audience

✔️ Engaged supporters who trust and champion their cause

✔️ Consistency across platforms

These are all part of a strong marketing and communications strategy. Without it, efforts feel scattered, and visibility becomes a constant struggle.

The good news is that you don’t need a massive budget to build a solid foundation. I help small nonprofits like yours create strategic, consistent marketing that drives real results.

Would you be open to a quick chat? Let’s explore how we can make your mission more visible and impactful.

Book a free consult!

I'm looking forward to connecting with you!

Best,

Marcela

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Marcela Zafra
Fractional Marketing Consultant

www.marcelazafra.com

marcela@marcelazafra.com

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Marcela Zafra

I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com

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