I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Rethinking Nonprofit Marketing
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Reader, When you hear the word marketing, what comes to mind?
Most people think of things like:
And yes, those are parts of marketing. But marketing is so much more. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.” When I work with nonprofits, I don’t just focus on social media, branding, or content creation. I also look at the bigger picture—your systems, processes, and the hidden challenges that might hold you back. Yes, I’ll help make things look great. I’ll amplify your stories, create content, and manage your social media. AND I’ll take a strategic, holistic approach—ensuring everything works together to support your organization’s goals and priorities. For me, nonprofit marketing isn’t just about visibility. It’s about integrating systems, strategies, and processes that help organizations evolve, stand out, and stay top of mind with the right audiences. I would love to hear your thoughts! Hit reply and share with me how you are thinking about marketing inside your organization?
✨ Do you feel like no one knows about your essential mission and your organization feels like the best-kept secret? Here’s how I can help: 💡 Fractional Marketing: Ready to take your nonprofit’s visibility to the next level? As your fractional marketing partner, I provide the expertise and strategic direction you need—without the cost of a full-time hire. This is hands-on marketing and communications implementation for a fraction of the price. Let’s build your nonprofit’s brand, boost fundraising, and mobilize your fans.Let's chat! Book a call here. 📊 Custom Marketing Plans: Get a tailored marketing plan that aligns with your nonprofit’s goals. From digital campaigns to content strategies, we’ll craft a roadmap that drives engagement and supports fundraising success. Book a free discovery call. 📈 Digital Marketing Support: Are you struggling to manage your nonprofit’s social media, email campaigns, or SEO? I’ve got you covered. Whether you need ongoing support or a one-time digital strategy boost, I can help you amplify your online presence and connect with your community. I want to learn more! Let's chat |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
[First Name], This is for you. Are you doing all the things? Managing programs, writing grants, posting on social media, updating the website, and trying to stay visible while wishing you had a strategic, experienced marketing partner by your side? If you’ve ever said, “I need help, but we don’t have the budget for a full-time hire,” Or "My organization is the best-kept secret" Keep reading. I’m opening three new spots for Fractional Marketing Support starting July 1, August 1, and September...
Hi Reader I know how it feels when your team is stretched thin and the marketing to-do list keeps growing. But hiring a full fractional marketer might not be in the cards yet—and that’s okay. If you need a little extra help (and a strategic brain in your corner), I’ve got you covered. For $899/month, you’ll get: ✨ 1000 points you can spend however you want (like a marketing menu!) ✨ A 60-minute strategy call every month to check in, plan ahead, and tackle your goals ✨ An extra 30-minute...
Should Nonprofit Marketing be more like B2B and B2C marketing? Nonprofit marketing and communications is a whole different game. Yes—we can (and should) learn from the B2B and B2C world. There’s a lot of value in how they build funnels, drive conversions, and track ROI. But here’s the thing: nonprofit communicators are navigating way more complexity. We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once. The challenge? Finding the common ground...