I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Ready to reimagine your nonprofit expertise?
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Hey Reader I wanted to share an event I will be participating in next week. It's called the Fractional Shift, a free two-day virtual summit (January 14-15) specifically designed for nonprofit professionals who are ready to take control of their careers. Is for nonprofit professionals who are:
Whether you're a fundraiser, finance director, HR leader, or marketing pro - I see you. And I want to share something that's transforming nonprofit careers. Now I'm a Fractional Marketer working with multiple organizations on MY terms. The best part? I'm not alone. There's a growing movement of experienced nonprofit professionals who've made this exact transition - taking their expertise in finance, fundraising, operations, HR, or marketing and turning it into thriving consulting practices. You'll discover:
This isn't about theory - it's about practical, proven steps to transform your nonprofit career into a thriving consulting practice.
Because here's the truth: You've mastered your area of nonprofit expertise. Now it's time to make it work better for YOU. Ready to learn how?
P.S. As a nonprofit pro, you know the value of early action! Register now and you'll have 15 minutes to grab the All Access Pass for just $49 (70% off!). It includes lifetime access to all sessions plus exclusive templates to help you launch your fractional practice. |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Novena's Series: Email Four Reader Thank you for following along this tradition that is very close to my heart. I hope you have a head start in your editorial calendar for 2025! As the year winds down, I’ve been reflecting on how grateful I am for the incredible people I’ve had the chance to connect with in 2024—including nonprofit leaders and changemakers like you. Thank you for your work to make this world a better place. It’s been an honour to have conversations with you and to share ideas...
Novena's Series: Email Four Reader We are almost done with our Novenas. My kids are reading in Spanish, and that warms my heart. Here is Sebastian reading a portion last night: In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXDAY SEVENAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we gather with families and friends to sing Christmas carols...
Novena's Series: Email Four Reader Happy Sunday! Today, we had a beautiful day here in Calgary. We decided to go tubbing :) Last night, we had fun doing our Novena and ate Natilla and buñuelos, the traditional foods for this time of the year. In case you missed the first 4 days of content DAY ONEDAY TWO DAY THREEDAY FOURDAY FIVE AND SIXAnd in case you are wondering what is all of this about: I am originally from Colombia, and this tradition starts today, Dec 16th. It’s called Novenas, and we...