I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
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Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
I get asked this question a lot: Where should we put our efforts if we are a lean Marcomm team? And I always say, “Depends on your goals, your objectives, and your data.” As you know, Reader, not all marketing activities/tactics deliver the same results. Let’s look over this for a moment: • A social media post • An email • A radio ad • A media segment They all generate a result. But is it the result that will move you forward to reach your goals and strategic priorities in your mission? So,...
Hello Reader Today is my 37th birthday! And I wanted to celebrate with you! This day is more than just a birthday—it's a reflection of the transformative journey my husband and I embarked on- because I couldn't have done this without the love and support from my husband.It has been a year since I took control of my life, work, and time. I have met incredible people and built the most valuable friendships with people not even in my city. I have learned A LOT more about boundaries.I have grown...
Reader, When you hear the word marketing, what comes to mind? What comes to your mind when you think about marketing in your organization? Storytelling Social Media Paid Advertising Branding All of the above Most people think of things like: Making things look pretty Telling stories Creating content “Getting the word out” Paid advertising Traditional media And yes, those are parts of marketing. But marketing is so much more. As Seth Godin puts it, “Marketing is the generous act of helping...