I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
How to Warm Up Your Audience with 5 Must-Tell Stories
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Hi Reader, You know how everyone is saying that you need to tell more stories... well, I am here to say the same thing. Stories have the power to inspire, motivate, and engage. But there’s a strategy to it—before asking for support, warm up your audience with stories that create an emotional bond. I know how overwhelming it can be to find the stories to share to warm up your audience when you have many other things on your to do list. Which is why I thought I'd share some ideas and inspiration to get the ball rolling. Here are 5 types of stories you can share before making the ask: 🤲 The Founding Story: How did your organization begin? Let your audience in on the passion behind your mission. 💫 Impact Story: Highlight a life or community that has been changed through your work. 📹 Behind-the-Scenes Story: Show the people who make your mission possible—your team, volunteers, and board members. 🌇 Community Story: Showcase the collective efforts of your audience in small ways that are already making a difference. 🚀 Future Vision Story: Paint a vivid picture of your direction. Inspire your audience with the future they can help build. By sharing these stories, you’ll deepen your connection with your supporters, making them more likely to engage when you make your appeal. I hope this sparked some inspiration and makes your job a bit easier :)
____________ ✨ Ready to elevate your nonprofit’s marketing and make a bigger impact? 💡 Fractional Marketing: Ready to take your nonprofit’s marketing to the next level? As your fractional marketing partner, I provide the expertise and strategic direction you need—without the cost of a full-time hire. Let’s build your nonprofit’s brand, boost fundraising, and movilize your fans. Learn more, let's connect! 📊 Custom Marketing Plans: Get a tailored marketing plan that aligns with your nonprofit’s goals. From digital campaigns to content strategies, we’ll craft a roadmap that drives engagement and supports fundraising success. Book a free call! 📈 Digital Marketing Support: Struggling to manage your nonprofit’s social media, email campaigns, or SEO? I’ve got you covered. Whether you need ongoing support or a one-time digital strategy boost, I can help you amplify your online presence and connect with your community. Get started today. |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
NONPROFIT MARKETING EDIT I spent two days at the SocialWest Conference last week, surrounded by 900 marketers across every industry imaginable. Some of the sessions reinforced things I already believed. A few cracked something open that I had not been able to put into words. And a couple of them have not stopped echoing in my head since I walked out. I want to share four of those ideas with you. Not as frameworks to implement on Monday. Just as the things that genuinely stuck with me, and...
NONPROFIT MARKETING EDIT Social media is loud right now. Everyone is competing for attention. Algorithms are unpredictable. Ad costs keep rising. And some nonprofits are left wondering: how do we actually get seen? Here's something I don't hear talked about enough in the nonprofit sector: influencer partnerships. And before you close the tab, I'm not talking about paying a celebrity to hold up your logo. I'm talking about something much more accessible, much more human, and honestly, much...
Hello Reader When I start working with a new nonprofit client, the first thing I do is slow down. Not because there's nothing urgent. Usually, there's plenty of it. But because most of the urgent things are symptoms, not the actual problem. So before we touch campaigns, calendars, or content, we do three things together.1. Marketing & Communications Audit I look at everything: messaging, digital channels, storytelling, and how the team communicates internally and externally. Not to create...