I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
How to Warm Up Your Audience with 5 Must-Tell Stories
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Hi Reader, You know how everyone is saying that you need to tell more stories... well, I am here to say the same thing. Stories have the power to inspire, motivate, and engage. But there’s a strategy to it—before asking for support, warm up your audience with stories that create an emotional bond. I know how overwhelming it can be to find the stories to share to warm up your audience when you have many other things on your to do list. Which is why I thought I'd share some ideas and inspiration to get the ball rolling. Here are 5 types of stories you can share before making the ask: 🤲 The Founding Story: How did your organization begin? Let your audience in on the passion behind your mission. 💫 Impact Story: Highlight a life or community that has been changed through your work. 📹 Behind-the-Scenes Story: Show the people who make your mission possible—your team, volunteers, and board members. 🌇 Community Story: Showcase the collective efforts of your audience in small ways that are already making a difference. 🚀 Future Vision Story: Paint a vivid picture of your direction. Inspire your audience with the future they can help build. By sharing these stories, you’ll deepen your connection with your supporters, making them more likely to engage when you make your appeal. I hope this sparked some inspiration and makes your job a bit easier :)
____________ ✨ Ready to elevate your nonprofit’s marketing and make a bigger impact? 💡 Fractional Marketing: Ready to take your nonprofit’s marketing to the next level? As your fractional marketing partner, I provide the expertise and strategic direction you need—without the cost of a full-time hire. Let’s build your nonprofit’s brand, boost fundraising, and movilize your fans. Learn more, let's connect! 📊 Custom Marketing Plans: Get a tailored marketing plan that aligns with your nonprofit’s goals. From digital campaigns to content strategies, we’ll craft a roadmap that drives engagement and supports fundraising success. Book a free call! 📈 Digital Marketing Support: Struggling to manage your nonprofit’s social media, email campaigns, or SEO? I’ve got you covered. Whether you need ongoing support or a one-time digital strategy boost, I can help you amplify your online presence and connect with your community. Get started today. |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
Hello Reader Today, I want to share the story of an inspiring organization doing transformative work for newcomers: Passport to Integration. They offer an evidence-based online literacy and well-being program designed to help immigrants confidently navigate the challenges of starting a new life in Canada. When we met, they had a powerful vision, but were struggling with visibility, brand clarity, and strategic direction. As their Fractional Marketing Partner, I supported them to:- Define...
Hello Reader,I hope your week is going well, as I continue to celebrate and reflect on what this year in business has meant to me. I wanted to share what I believe is the biggest gift I have received. One of the biggest gifts my business has given me is freedom. And with that freedom came flexibility. Early on, I thought I needed rigid schedules and tight control to succeed. But I quickly learned that flexibility, not rigidity, is what actually allows me to do my best work. Specific creative...
Hello Reader Today I want to share a story that is deeply personal to me — my partnership with Calgary Immigrant Women’s Association (CIWA). Thirteen years ago, when I first arrived in Calgary, I was a client at CIWA. Fast forward to today, and I had the privilege of returning, not as a newcomer, but as their Fractional Marketing Manager. CIWA was going through a mid-management transition, and like many nonprofits, they needed strategic support to keep things moving forward. Together, we...