I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
How to Warm Up Your Audience with 5 Must-Tell Stories
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Hi Reader, You know how everyone is saying that you need to tell more stories... well, I am here to say the same thing. Stories have the power to inspire, motivate, and engage. But there’s a strategy to it—before asking for support, warm up your audience with stories that create an emotional bond. I know how overwhelming it can be to find the stories to share to warm up your audience when you have many other things on your to do list. Which is why I thought I'd share some ideas and inspiration to get the ball rolling. Here are 5 types of stories you can share before making the ask: 🤲 The Founding Story: How did your organization begin? Let your audience in on the passion behind your mission. 💫 Impact Story: Highlight a life or community that has been changed through your work. 📹 Behind-the-Scenes Story: Show the people who make your mission possible—your team, volunteers, and board members. 🌇 Community Story: Showcase the collective efforts of your audience in small ways that are already making a difference. 🚀 Future Vision Story: Paint a vivid picture of your direction. Inspire your audience with the future they can help build. By sharing these stories, you’ll deepen your connection with your supporters, making them more likely to engage when you make your appeal. I hope this sparked some inspiration and makes your job a bit easier :)
____________ ✨ Ready to elevate your nonprofit’s marketing and make a bigger impact? 💡 Fractional Marketing: Ready to take your nonprofit’s marketing to the next level? As your fractional marketing partner, I provide the expertise and strategic direction you need—without the cost of a full-time hire. Let’s build your nonprofit’s brand, boost fundraising, and movilize your fans. Learn more, let's connect! 📊 Custom Marketing Plans: Get a tailored marketing plan that aligns with your nonprofit’s goals. From digital campaigns to content strategies, we’ll craft a roadmap that drives engagement and supports fundraising success. Book a free call! 📈 Digital Marketing Support: Struggling to manage your nonprofit’s social media, email campaigns, or SEO? I’ve got you covered. Whether you need ongoing support or a one-time digital strategy boost, I can help you amplify your online presence and connect with your community. Get started today. |
Marcela Zafra
I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com
[First Name], This is for you. Are you doing all the things? Managing programs, writing grants, posting on social media, updating the website, and trying to stay visible while wishing you had a strategic, experienced marketing partner by your side? If you’ve ever said, “I need help, but we don’t have the budget for a full-time hire,” Or "My organization is the best-kept secret" Keep reading. I’m opening three new spots for Fractional Marketing Support starting July 1, August 1, and September...
Hi Reader I know how it feels when your team is stretched thin and the marketing to-do list keeps growing. But hiring a full fractional marketer might not be in the cards yet—and that’s okay. If you need a little extra help (and a strategic brain in your corner), I’ve got you covered. For $899/month, you’ll get: ✨ 1000 points you can spend however you want (like a marketing menu!) ✨ A 60-minute strategy call every month to check in, plan ahead, and tackle your goals ✨ An extra 30-minute...
Should Nonprofit Marketing be more like B2B and B2C marketing? Nonprofit marketing and communications is a whole different game. Yes—we can (and should) learn from the B2B and B2C world. There’s a lot of value in how they build funnels, drive conversions, and track ROI. But here’s the thing: nonprofit communicators are navigating way more complexity. We’re speaking to donors, clients, funders, staff, board members, and partners—often all at once. The challenge? Finding the common ground...