Elevate Your Nonprofit’s Visibility in 2025 – Here’s How


Fractional Focus

Are You Struggling to Make Your Mission Visible?

You’re not alone.

Many nonprofits face the following:

• Overwhelm by endless marketing tasks

• A lack of a clear, actionable marketing strategy

• Reactive efforts that fail to move the needle

• Limited resources and expertise holding them back

• Frustration with creating a cohesive brand message

• Feeling invisible in a crowded nonprofit sector

Let’s change that.

I provide fractional marketing services designed to lift the burden off your team, clarify your strategy, and elevate your mission to new heights. Together, we’ll create actionable, results-driven plans tailored to your nonprofit’s goals, and I will then implement them consistently.

Only 2 Spots Left for 2025!

The monthly investment you will make can range from $2,000 to $4,000​, my services are flexible and scalable to fit your needs.

Don’t wait—secure your spot and start making your mission visible today.

📩 Ready to take the next step? Contact me now to claim your spot for 2025!

2025 Marketing Trends that nonprofits can test and experiment with this year

The marketing landscape is evolving rapidly, and staying ahead means embracing fresh ideas and approaches.

Here are the top trends shaping 2025, along with actionable ways to experiment with them:

Unexpected Brand Collaborations

Unconventional partnerships are driving engagement by sparking curiosity and expanding reach.

Examples:

• Partner with a local gourmet restaurant to host a nonprofit fundraiser.

• Team up with another nonprofit for a joint campaign (e.g., clean air and public health).

Bold Creativity at In-Person Events

In-person events are the perfect stage for immersive, innovative experiences that leave a lasting impression.

Examples:

• Host a donor appreciation night with interactive exhibits like a “virtual hike.”

• Organize a public art installation (e.g., street murals telling stories of your mission).

Leveraging Communities for Marketing
Online communities offer an authentic space to build trust and loyalty with dedicated audiences.

Examples:

• Create a Facebook group where supporters share personal stories.

• Develop a Slack channel for volunteers to connect and exchange ideas.

Mindful Consumer Approach to Technology

With consumers adopting more intentional tech habits, brands must focus on simplicity and user-friendly experiences.

Examples:

• Build mobile-friendly platforms with accessible donation buttons.

• Offer personalized email or SMS updates, letting your audience opt-in for what matters most to them.

Balancing AI with Authenticity

AI is boosting productivity, but maintaining a human touch is essential for trust.

Examples:

• Use AI tools for donor outreach but keep messages personalized and mission-driven.

• Add an AI-driven chatbot to your site for quick support with a warm, human tone.

Exploring Alternative Information Avenues

As search habits shift, brands are diversifying how they share content.

Examples:

• Create Instagram Reels to captivate younger audiences.

• Use podcasts or webinars to showcase your expertise and connect on deeper levels.

Thriving Peer-to-Peer Recommendations

Word-of-mouth remains powerful. Positive experiences lead to authentic endorsements.

Examples:

• Launch a “Supporter Spotlight” series highlighting donors, volunteers, or beneficiaries.

• Encourage referrals with a program for supporters to bring in friends and family.

By embracing these trends, you can elevate your marketing efforts in 2025 and create meaningful connections with your audience. Which trend will you try first?

Source: Brandwatch

Resources you can't miss:

🎧

A Podcast Episode to Listen To Mission to Movements

Maximize LinkedIn for your Nonprofit

📖

A book to read Non-Profit Marketing Guide

Get the book

📲

Someone to follow

Kevin L. Brown

📖

A report to check out

Nonprofit Marketing Report→

Thank you for reading, for engaging, and for being here!

See you on the next one,

What partners are saying

"Marcela is an outstanding communicator, always ensuring that I am kept informed about the progress and any important details of our marketing campaigns. Her clear and timely updates have made working together seamless and efficient." - Kathryn Kolaczek, Alchemy Communications.

Marcela Zafra

I help nonprofits give their mission the visibility they deserve through various marketing strategies. I am a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies; I bring more than ten years of experience in the nonprofit sector. Clients value my ability to see the big picture and create practical, executable marketing strategies. My transformative digital initiatives in a previous role with Brown Bagging For Calgary’s Kids boosted new website visitors by 141 percent and website engagement by 130 percent. I also grew their online community by almost 20 percent across all social media platforms and generated hundreds of leads through targeted Google and Facebook ads. As a creative thinker with a growth mindset, I love bringing ideas to life through painting, drawing, and dreaming. I offer Fractional Marketing support for nonprofits looking to: Increase awareness Boost fundraising efforts Build a thriving community of supporters. Reduce stress and workload. Execute strategic and consistent marketing efforts. Fractional marketing gives small and medium-sized nonprofits access to the expertise of a seasoned marketer on a part-time (fractional) basis. It's for organizations looking to enhance their marketing efforts with a small budget, and that means hiring inexperienced staff who require more effort and time to manage. marcela@marcelazafra.com www.marcelazafra.com

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